The Beat: Pharmalot - covering all aspects of the pharmaceutical industry, from corporate earnings to drug trials to marketing strategy.

The Editor: Ed Silverman, editor of the Pharamlot blog.

Description: John Hassell, deputy managing editor/online writes…

We’re in.

As you know, Ed Silverman has been covering the pharmaceutical
industry as a full-time blogger at Pharmalot.com for almost a year now.
We recently partnered with Daylife.com to expand the site with
aggregated news content.

Pharmalot already has a loyal, growing and highly engaged audience,
and we’re excited about finding ways to expand that audience and
involve more people in the collection and distribution of news about
the industry.

A social network built around Ed’s reporting fits perfectly with those goals.

The Newark Star Ledger Team: (1. John Hassell, deputy managing editor/online
(2. TJ Foderaro, deputy business editor
(3. Ed Silverman, editor, Pharmalot.com