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March 28, 2008

Willow Glen 2.0 - Proof of the Local Ning Network

Can Ning, or even beat blogging for that matter, work at a local level?

Check out Willow Glen 2.0.

The site is built to serve the residents of Willow Glen, a neigborhood of San Jose. At the helm of this network isn't a reporter - just a local community member. But he does admit that it takes some grooming. The founder, Ryan Kuder, also told me how this site got started: As a community email thread.

But Ryan wanted to take the email to the next level - letting people contact each other instantly and individually - hence the '2.0' part of the name. Ryan also mentioned that this community was rather quite until it hit a threshold: Somewhere around 150-200 people is the tipping point where you get lots of activity - before that you'd end up with general silence with outbursts of activity here and there.

I find Willow Glen a great example of a few things.
1. Ning and community working at a local level.
2. The benefit of making your network open. Having a 'beat blog' or a 'network' doesn't necessarily imply you have to horde them.

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